While establishing a business plan for a company appears administrative in nature, it actually has an underlying value that could benefit the business in its initial formation and in the long run. Besides creating a clear vision of goals and strategies, a business plan can also aid a company in securing funds to finance its business.
A business plan increases opportunities with most banks and venture capital firms
Many companies, especially startups, rely on loans from banks and venture capital firms to keep their businesses up and running. However, most loaning entities today require a business plan summarizing the business’s information. Through this document, lenders detect whether a company can make loan payments based on the financial health and marketability of the business. That being said, the chances of loan approval are higher for companies that have a business plan and a well-structured one at that.
A business plan can attract and close deals with investors
Businesses with products and services that look promising, given the market trends, can easily attract investors. However, attracting investors and closing deals with them are two different things. A business can pique an investor’s interest but fail to enter into a contract due to a lack of a clear outline of its business plan. A well-written document that details a business’s operations, management, goals and strategies, among others, will help investors determine whether they are worth investing in.
Allowing the plan to sell the business’s ideas
Entrepreneurs have to sell not only their products and services but the entirety of the business itself. They have to make their business marketable not only to consumers but also to funding entities and investors. One way to do so is by establishing a business plan that will effectively present the owner’s ideas on paper.
